Spread The Word

My name is Darci Escandon. I'm the publicist for Jason Kelly's picture book, No Fish In My Dish. It shows in just 2,300 words and a dozen or so charming illustrations how we can solve the world's overfishing problem. It's oh-so-simple: for five days a week, don't eat fish. That's it. In the words of the book's main character, "The fish will have time to have babies and then, slowly the oceans will fill up again." You can read the book at its site. Here, I report on my adventure publicizing the book, getting the word out, saving the world's fish. Glad to have you!

Wednesday, February 28, 2007

THE GOOD FISH TO EAT

As you all know, Jason is not telling the world to boycott fish. For those of us who like to eat fish two days out of the week, we should be looking for sustainable fish at the grocery store and restaurants.

What is sustainable fish? The Seafood Watch from the Monterrey Bay Aquarium (www.http://www.mbayaq.org/cr/cr_seafoodwatch ) defines sustainable seafood as "seafood from sources, either fished or farmed, that can exist over the long-term without compromising species' survival or the health of the surrounding ecosystem is sustainable."

So, Now that you know what type of fish to eat, the second question is WHERE DO I FIND IT?

Look for the fish with the ecolabel! The Marine Stewardship Council (MSC, www.msc.org) is an independent, non-profit organisation that provides a solution to the problem of overfishing. Its blue eco-label can only be used on products from fisheries that have been independently assessed and meet the MSC’s standard for a sustainable fishery. If you are concerned about overfishing and its environmental consequences, choose seafood with the MSC eco-label when you are shopping. The eco-label provides assurance that the product originated from a well-managed fishery and has not contributed to the environmental problem of overfishing.

In February 2007 nearly 500 sustainable seafood products bearing the blue MSC eco-label were on sale in 25 countries around the world. See http://eng.msc.org/html/content_531.htm for stockists of MSC labelled fish.

Check out www.msc.org. If you don't find your favorite grocery store on their list of "Where To Buy", write a letter to the CEO. Tell them you want them to stock the GOOD FISH!
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